Palace Skateboards Limited ("us", "we" and "our") is committed to protecting the privacy of those who use and order products on our website www.palaceskateboards.com.
This website is not intended for children and we do not knowingly collect data relating to children.
Full name of legal entity: Palace Skateboards Limited
Email address: email@example.com
Postal address: 67/68 Hatton Garden, Suites 11/12, London, EC1N 8JY
Under certain circumstances you have rights under data protection laws in relation to your personal data, as follows:
If you wish to exercise any of your rights above or raise a complaint around how we have handled your personal data, please contact firstname.lastname@example.org.
We may ask for more information from you to verify your identity or clarify the nature of your request before we can respond in full.
If you are not satisfied with our response or you believe we are not processing your personal data in accordance with the law, you have the right to make a complaint at any time to the Information Commissioner’s Office (ICO) by telephoning +44 (0) 303 123 1113; sending a complaint by post to the Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF; or visiting their website at:
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
We will rely on our legitimate interests to conduct such activities as:
Such legitimate interests include the provision of administration and IT services, network security, to prevent fraud, to study how customers use our website and products, to develop them, to grow our business and to inform our marketing strategy.
When you use our website, we collect data in the following ways:
We do this to find out things such as the number of visitors to the various parts of the site in order to optimise your experience. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.
When you visit our store, we collect data in the following ways:
We shall respect and protect the privacy of your data, and it will only be used as necessary for the purposes set out below.
We use this data in order to:
* Note: We (Palace Skateboards Ltd.) do not collect or store ANY customer payment details. This is done using trusted third party suppliers, PayPal and Shopify Payments, who collect and safeguard this data. For more information on how your data is handled, refer their Privacy Policies linked below:
We use this data to:
We (or in respect of the warehouse CCTV system, Endell) use this data to as is necessary for our legitimate business purposes, including:
We share data we collect within our corporate group and with selected trusted third parties including:
We will disclose data we collect to third parties:
When you place an order on our website, you submit your data through to one of our third party suppliers (Data processors) on our behalf (Shopify). This data is initially processed within the EEA by their Irish entity, Shopify International Ltd. It is then exported from the EEA to their Canadian parent entity, Shopify Inc. This export takes place within their corporate structure. Data within Shopify Inc. is protected under PIPEDA, Canada's privacy legislation, which is considered adequate under the GDPR.
Shopify Inc. uses a combination of data centres and cloud service providers to store this personal data in the United States and Canada.
When personal data is transferred outside the European Economic Area, it is done under measures to ensure that it is protected to the same level as within the EU. This includes through the EU-U.S. and Swiss-US Privacy Shield, for example for Shopify or Google Analytics’ own storage, or through contractual data protection addenda (DPAs) with third-party service providers. The EU-U.S. and Swiss-U.S. Privacy Shields are also considered adequate under the General Data Protection Regulation (GDPR). Shopify's Privacy Shield certification can be found onPrivacyShield.gov.
Your order data will be held for the duration of 6 years from the end of the financial year in which the transaction was made (January 31st), to comply with our legal and contractual obligations. After this period it is anonymised and held for statistical / record keeping purposes, and any data that could be used to identify you will be deleted.
The footage recorded by our and Endell’s CCTV systems will not be transferred outside of the European Economic Area. Unless we have a specific reason for retaining such data for a longer period of time, this data will be retained for a period of 30 days from the date of recording.
Technical data such as your IP address collected on our behalf by Google Analytics when visiting our site, will be kept indefinitely and only be processed in a way that does not identify any individual user. This data will not be combined with other data in order to identify you. We do not make, nor do we allow Google to make, any attempt to find out the identities of those visiting our website.
We take appropriate technical and organisational measures, physical and electronic, to ensure the security of your data and only work with trusted third parties who provide equivalent protections sufficient under the GDPR. However, the transmission of information via the internet is not completely secure. We do our best to protect your data, though we cannot guarantee the security of your data transmitted to our websites and any transmission is at your own risk.
Our website may provide links to and from the websites of our affiliates, and business partners. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these websites’ privacy policies or for the way in which third party websites collect or process data. Please check these policies before you submit any data to these websites. You understand, acknowledge and agree that all access to and use of any such third party website by you shall be at your own risk.
What are cookies?
A cookie is a computer file consisting of letters and numbers which is installed on your device when you visit a website and which allow our website to recognise a user and retain that user’s preferences when they return. Cookies do not collect data, instead they serve to act as unique identifiers, or information caches, which can be used to identify a user’s preferences, settings or previous activity and which in turn enable website operators to provide an optimised, improved and more individualised browsing experience.
Some internet browsers will temporarily store website data using a process known as ‘caching’. The creation of a website cache may improve loading speed and responsiveness and, in some cases, provide offline functionality. Most internet browsers support HTML 5 which permits website caching. Website caching typically requires greater storage capacity than cookies which, in turn, may provide greater improvements in speed and functionality.
We drop the following cookies on your device when you visit our website:
Our partners including Shopify, Paypal and Google Analytics will also drop cookies on your device when you browse our site and make purchases. Details of the cookies they use, their purposes and further details are here:
How do I manage cookies?
Whilst we advise that you allow the installation of cookies on your browser or device when using our website, you are not obliged to do so and you can choose to reject cookies by adjusting the settings for your browser or device. You can also delete those which already exist using the settings on your browser and/or device (however, this may interfere with your use of our website and adversely affect your browsing experience).
Find out how to manage cookies at your browser’s site, some of which are linked below:
To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.
Version 6, June 2019